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Precision Tune Pflugerville: Commercial

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PTuneBlog#-12

We love being the go to photographers in our mid sized community of Pflugerville, just outside of Austin, Texas. We have developed good business relationships with other small businesses in Pflugerville through our hard working Chamber of Commerce. One of those contacts is Jason from Precision Tune Auto Care. A hardworking standup community guy and a great place to take your vehicle for repair, we have been doing so for the last 4 years. It is really a pleasure to turn our cameras and lights on regular guys working hard everyday, especially those not used to the spotlight. Jason’s staff at Precision Tune gave us full reign over shooting and lighting and we did our best to make sure they looked like the super mechanic’s that they are. We were inspired in our group shot to go after a Pawn Stars look and pay homage to an inspiring photographer of mine, Joey L.

For those interested in lighting and such, the team shot above was four lights working against an underexposed sky. A big octabox was the key light boomed above my head. A hard light to the right was illuminating the company logo. A bare speedlight was behind the group to provide edge, and a yellow gelled speedlight was in the office to lighten it up as well. We processed in LR4 with lots of clarity. Clarity is great for tough guys, not so much for babies or brides. No bride wants to look like Clint Eastwood on her big day.

These photographs are a good sample of how we can provide a good image library for your small business. Contact us so that we can help you look your best.

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CG Arena: Commercial Photography

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We have not been posting too much of our Commercial work lately. Mainly because we are in the process of setting up a different blog/website for those ventures. Thought it would be cool to see some of the sports/fitness/corporate work we have been doing for CG Arena though. Our imagery has been used all through their websites and marketing campaigns to produce a feel of edge and newness to what they do, which is group fitness in a gym. Very Social, slightly Different take on the traditional Gold’s, 24 Hour type place. We are slightly different too and have been good partners in this way.

Quick breakdown of our lighting setups. For the headshots, we have a speedlight with a red gel firing onto the background wall (it’s normally gray). The main light is an AlienBee with a sport reflector with a 15 degree grid providing the hard edged light from the left with a quick falloff down the torso. The red is a color element we have used in the past and is the dominant color in their Marketing materials so we felt it was appropiate to key it in.

For the more action-y images we had the same basic setup of cross lit lights, this time though with a yellow gel (Straw Amber I believe) to tie in to past photos we have done. For these also went with out grid to keep the action in the spotlight to let the trainers do their thing. Having to plan for a variety of trainers from yoga to hip hop dance we prefer the zone lighting for speed.

Further on that thought. Our plan was preparing for 90 minutes and 12 trainers in 10 minute increments. We setup a headshot station that Josh was photographing and then an action section with Austin on the camera. This provided quick changing ability for looks and feel while providing the client with less fees and hassle. This solution also was respectful to the trainers knowing they would be done in 10 minutes and not having to stand around and wait while every one cycled through. A win for everyone involved!

We will keep everyone posted on the new commercial site, it might be a month or two before it’s live. In the meantime expect a few more commercial posts while we wait.

–JB

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CG Arena: Commercial Photography

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David on the Spin Bike

We have been working with CG Arena Group Fitness over the summer to upgrade and expand their imagery for marketing and advertising. Our second phase is in capturing their trainers with the same style of lighting and action that we covered in our first session. CG Arena’s color palette plays strongly on red which you will see in the highlights and edges of many of the following photographs. These will be used in place of normal staff headshots, yeah for forward thinking management team!, and allowed us to capture the trainers showing off what they can do. As a group they are a bit like the X-Men because each of them has a special talent to put on display.

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