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cg arena

CG Arena: Commercial Photography

April 11, 2013 by Josh Baker

CgArenaBlog#-2

We have not been posting too much of our Commercial work lately. Mainly because we are in the process of setting up a different blog/website for those ventures. Thought it would be cool to see some of the sports/fitness/corporate work we have been doing for CG Arena though. Our imagery has been used all through their websites and marketing campaigns to produce a feel of edge and newness to what they do, which is group fitness in a gym. Very Social, slightly Different take on the traditional Gold’s, 24 Hour type place. We are slightly different too and have been good partners in this way.

Quick breakdown of our lighting setups. For the headshots, we have a speedlight with a red gel firing onto the background wall (it’s normally gray). The main light is an AlienBee with a sport reflector with a 15 degree grid providing the hard edged light from the left with a quick falloff down the torso. The red is a color element we have used in the past and is the dominant color in their Marketing materials so we felt it was appropiate to key it in.

For the more action-y images we had the same basic setup of cross lit lights, this time though with a yellow gel (Straw Amber I believe) to tie in to past photos we have done. For these also went with out grid to keep the action in the spotlight to let the trainers do their thing. Having to plan for a variety of trainers from yoga to hip hop dance we prefer the zone lighting for speed.

Further on that thought. Our plan was preparing for 90 minutes and 12 trainers in 10 minute increments. We setup a headshot station that Josh was photographing and then an action section with Austin on the camera. This provided quick changing ability for looks and feel while providing the client with less fees and hassle. This solution also was respectful to the trainers knowing they would be done in 10 minutes and not having to stand around and wait while every one cycled through. A win for everyone involved!

We will keep everyone posted on the new commercial site, it might be a month or two before it’s live. In the meantime expect a few more commercial posts while we wait.

–JB

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Josh Baker, award winning Austin area wedding photographer.
Josh Baker

Josh loves a good adventure and some of his favorite wedding and engagement shoots have involved “getting crazy” or going somewhere special to the couple.

Josh is a Texas native and long time Pflugerville resident. He started his photography business in 2009 and has never looked back. His photo business even allowed him to be daddy-day-care before his two sons reached school age. Over the years his business has expanded to include just about every type of photography including automotive, editorial portraits, corporate events, sports and food. Through it all, he has continued to love wedding photography for genuine moment, the fast pace and the diversity of subjects it offers. Josh is a co-founder of North Austin Pfoutographic Society and a resident instructor at Precision Camera & Video in Austin, Tx.

http://www.azulox.com

Filed Under: Sports Tagged With: action, camp gladiator, cg arena, commercial, headshots, sports

CG Arena: Commercial Photography

August 20, 2012 by Josh Baker

David on the Spin Bike

We have been working with CG Arena Group Fitness over the summer to upgrade and expand their imagery for marketing and advertising. Our second phase is in capturing their trainers with the same style of lighting and action that we covered in our first session. CG Arena’s color palette plays strongly on red which you will see in the highlights and edges of many of the following photographs. These will be used in place of normal staff headshots, yeah for forward thinking management team!, and allowed us to capture the trainers showing off what they can do. As a group they are a bit like the X-Men because each of them has a special talent to put on display.

[Read more…] about CG Arena: Commercial Photography

Josh Baker, award winning Austin area wedding photographer.
Josh Baker

Josh loves a good adventure and some of his favorite wedding and engagement shoots have involved “getting crazy” or going somewhere special to the couple.

Josh is a Texas native and long time Pflugerville resident. He started his photography business in 2009 and has never looked back. His photo business even allowed him to be daddy-day-care before his two sons reached school age. Over the years his business has expanded to include just about every type of photography including automotive, editorial portraits, corporate events, sports and food. Through it all, he has continued to love wedding photography for genuine moment, the fast pace and the diversity of subjects it offers. Josh is a co-founder of North Austin Pfoutographic Society and a resident instructor at Precision Camera & Video in Austin, Tx.

http://www.azulox.com

Filed Under: Sports Tagged With: austin, cg arena, commercial, group fitness, photography, sports, texas

CG Arena: Hardcore Fitness

June 22, 2012 by Josh Baker

The gal that started it all

One of the area’s in photography that I am most excited to be a part of is the fitness realm. I am a strong believer in exercise being a strong component to healthy and successful living. Through my photography work at Rogue Running, we caught the eye of the owners of CG Arena. CG Arena is a new style of gym offering the bootcamp/crossfit world a new level of group fitness. We were tasked with showing the aspects of their new digs that highlight their differences. From the hour long chaos class to the disco ball in the spin room, we had a blast rocking along to the 30 or so athletes who worked out in front of cameras for 6 hours! We all got a workout.

Flip that tire!
Box jumps through the cargo net
Battle Ropes , yes, the camera got hit a few times to get this shot
Boxing portion of the Chaos
Fished Perspective on Boxing
Fist of Kickboxing
Sled Pusher – had to run alongside to get this one
Disco Ball and Ashley
Live with Passion

Thanks to the Cast and Crew at CG Arena for making the 6 hours fly by with sweat, hip hop and passion.
–JB

Josh Baker, award winning Austin area wedding photographer.
Josh Baker

Josh loves a good adventure and some of his favorite wedding and engagement shoots have involved “getting crazy” or going somewhere special to the couple.

Josh is a Texas native and long time Pflugerville resident. He started his photography business in 2009 and has never looked back. His photo business even allowed him to be daddy-day-care before his two sons reached school age. Over the years his business has expanded to include just about every type of photography including automotive, editorial portraits, corporate events, sports and food. Through it all, he has continued to love wedding photography for genuine moment, the fast pace and the diversity of subjects it offers. Josh is a co-founder of North Austin Pfoutographic Society and a resident instructor at Precision Camera & Video in Austin, Tx.

http://www.azulox.com

Filed Under: Sports Tagged With: austin, boxing, camp gladiator, cg arena, cycling, group fitness, spin, texas

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About AzulOx Visuals

We are Austin wedding photographers and Austin wedding videographers. We offer professional photography for weddings and seniors. We love crazy adventure engagements and bridal sessions that are out of the ordinary.

From the surprise of engagement through the excitement of your wedding day, we deliver images and video that stands the test of time, and offer a glimpse into the lives of our subjects both as individuals and as a couple. AzulOx preserves your special moments on both film and video, allowing you to bring your memories life over and over again.

We routinely photograph and video Austin weddings, Georgetown weddings, Round Rock weddings, Temple weddings, Driftwood weddings, Kyle weddings, and Dripping Springs weddings. We can travel nation and world wide for destination weddings. We have recently visited Los Angeles, New Orleans, Port Aransas, India and Denver for weddings.

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