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Anne + Kristen: Austin Fitness Shoot

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2015 is a year for us to build back our fitness portfolio after taking a year off to focus on other areas of our business. We are super excited to work with Anne and Kristen from Rogue Athletic Club on these portraits. They are both phenomenal athletes that have put in countless hours to build their fitness both mentally and physically as they attempt to qualify for the Olympics. At the time of the shoot Kristen had just returned fromhttp://www.usatf.org/News/Team-USA-dominates-at-2015-Bupa-Great-Edinburgh-Cr.aspx Edinburgh, Scotland where she represented winning Team USA in the 2015 Bupa Great Edinburgh Cross Country Race. Anne photographed with us this day and two weeks later for a super secret chilly session, more on that in later posts.

I love these photos because it shows the strong women doing their thing both as teammates and individuals. At times, the running is lonely and the ancillary workouts are isolating but then you come together as a team to work side by side.

We can make you look Olympic Level too, give us an email at josh@azulox.com to schedule your own fitness shoot.
–JB

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#BoomAthlete : Chrissy Cowdrey Fitness Portraits

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Chrissy needed fitness portraits for a project she is working on called “#BoomAthlete showcasing everyday people’s fitness through twitter and instagram using the #boomathlete hashtag. First, we love shoot that already have hashtags associated with them. Second, we are a big fan of fitness for everyone. We are proud to have coached experienced and new runners alike, so this project dovetails nicely with my own personal passions. That said, never in my life have I been as fit as Chrissy! She Booms and she Booms hard!

We covered this project in the area of Austin around the Lamar Pedestrian Bridge and the Seaholm Power Plant. We were lucky to have a random late summer rain storm blow in for the last bit of the shoot which made for some epically moody skies to shoot against. The first half of the session we mainly just used big silver and gold reflectors to punch in light where it was needed. Only toward the end did we break out one gelled speedlight to add drama to the scenes.

Let us know if you need fitness portraits or any other type of fitness related photography, we love it! And be sure to check out the hashtag in the coming weeks to see what Chrissy and her team have in store!
–JB

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CG Arena: Commercial Photography

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We have not been posting too much of our Commercial work lately. Mainly because we are in the process of setting up a different blog/website for those ventures. Thought it would be cool to see some of the sports/fitness/corporate work we have been doing for CG Arena though. Our imagery has been used all through their websites and marketing campaigns to produce a feel of edge and newness to what they do, which is group fitness in a gym. Very Social, slightly Different take on the traditional Gold’s, 24 Hour type place. We are slightly different too and have been good partners in this way.

Quick breakdown of our lighting setups. For the headshots, we have a speedlight with a red gel firing onto the background wall (it’s normally gray). The main light is an AlienBee with a sport reflector with a 15 degree grid providing the hard edged light from the left with a quick falloff down the torso. The red is a color element we have used in the past and is the dominant color in their Marketing materials so we felt it was appropiate to key it in.

For the more action-y images we had the same basic setup of cross lit lights, this time though with a yellow gel (Straw Amber I believe) to tie in to past photos we have done. For these also went with out grid to keep the action in the spotlight to let the trainers do their thing. Having to plan for a variety of trainers from yoga to hip hop dance we prefer the zone lighting for speed.

Further on that thought. Our plan was preparing for 90 minutes and 12 trainers in 10 minute increments. We setup a headshot station that Josh was photographing and then an action section with Austin on the camera. This provided quick changing ability for looks and feel while providing the client with less fees and hassle. This solution also was respectful to the trainers knowing they would be done in 10 minutes and not having to stand around and wait while every one cycled through. A win for everyone involved!

We will keep everyone posted on the new commercial site, it might be a month or two before it’s live. In the meantime expect a few more commercial posts while we wait.

–JB

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Joe Thorne: IronMan

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Joe on the Bike

Today we are featuring a trio of photographs that star Joe Thorne, a soon to be pro card triathlete. We are working with Joe to create a portfolio of images for his website and this post looks at his bike work. We will be scheduling some pool (yes, underwater) time soon, and then maybe a few on the run as well to get a full complement of bold images for him to use to attract sponsors. If you are a sponsor reading this, please sponsor Joe! And if you are an athlete or sports minded company, let us know how we can improve your portfolio of photography.

CG Arena: Commercial Photography

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David on the Spin Bike

We have been working with CG Arena Group Fitness over the summer to upgrade and expand their imagery for marketing and advertising. Our second phase is in capturing their trainers with the same style of lighting and action that we covered in our first session. CG Arena’s color palette plays strongly on red which you will see in the highlights and edges of many of the following photographs. These will be used in place of normal staff headshots, yeah for forward thinking management team!, and allowed us to capture the trainers showing off what they can do. As a group they are a bit like the X-Men because each of them has a special talent to put on display.

[Read more…] about CG Arena: Commercial Photography

CG Arena: Hardcore Fitness

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The gal that started it all

One of the area’s in photography that I am most excited to be a part of is the fitness realm. I am a strong believer in exercise being a strong component to healthy and successful living. Through my photography work at Rogue Running, we caught the eye of the owners of CG Arena. CG Arena is a new style of gym offering the bootcamp/crossfit world a new level of group fitness. We were tasked with showing the aspects of their new digs that highlight their differences. From the hour long chaos class to the disco ball in the spin room, we had a blast rocking along to the 30 or so athletes who worked out in front of cameras for 6 hours! We all got a workout.

Flip that tire!
Box jumps through the cargo net
Battle Ropes , yes, the camera got hit a few times to get this shot
Boxing portion of the Chaos
Fished Perspective on Boxing
Fist of Kickboxing
Sled Pusher – had to run alongside to get this one
Disco Ball and Ashley
Live with Passion

Thanks to the Cast and Crew at CG Arena for making the 6 hours fly by with sweat, hip hop and passion.
–JB

Ashley Erickson – Fitness Writer

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Ashley at Sunrise

Meet Ashley Erickson. She is a fellow Rogue Runner and freelance writer/social media expert in the fitness arena. We crossed paths a few times and decided that she really needed better head shots and action shots for her website and marketing materials. Portraits and Action? My favorites! We met up early at Northeast Metro Park in Pflugerville to showcase a bit of the running trails that loop throughout the park. [Read more…] about Ashley Erickson – Fitness Writer

TRE Women – Exercise in Dirty Light

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The Women of TRE - Natalie, Hannah, Kara, Sarah, Juliane and Dacia

The Team Rogue Elite women are an awesome bunch who make sacrifices to careers, family and friends everyday to chase the dream of becoming an Olympic Athlete. I support them with my photography. If you are interested, you can visit their website to support them as well.

The gals from TRE have needed updated marketing and promotional material, and we finally had time in all of our schedules to get together at Pure Austin Quarry Lake. The theme was tough, hard working runners who support each other through a team atmosphere. That meant group type workouts, suffering together, supporting each other, and rocking their Adidas gear.
[Read more…] about TRE Women – Exercise in Dirty Light